this is marketing
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Marketing has changed, but our understanding of what we’re supposed to do
next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we
play small ball, stealing from our competition instead of broadening the market.
When pressed, we assume that everyone is just like us, but uninformed.
Mostly, we remember growing up in a mass market world, where TV and the
Top 40 hits defined us. As marketers, we seek to repeat the old-fashioned tricks
that don’t work anymore.
There are a thousand books I’d love for you to read, but I’ve tried to highlight books that are primarily focused around marketing, particularly around the kind of marketing we’ve been discussing in this book.
Size
3.55 MB
Length
201 pages